The word ‘media’ is derived from the word medium, signifying mode or carrier. Media is intended to reach and address a large target group or audience. The word was first used in respect of books and newspapers i.e. print media and with the advent of technology, media now encompasses television, movies, radio and internet. In today’s world, media becomes as essential as our daily needs. Media of today is playing an outstanding role in creating and shaping of public opinion and strengthening of society.
Media is the sword arm of democracy. Media acts as watchdog to protect public interest against malpractice and create public awareness. Today when politicians are taking full advantage of their positions, an evil nexus of mafia and crime syndicate is making the life of the common man miserable, taxpayer’s money is siphoned out for the personal gain of the influential and ordinary people are a mere spectator-media has a grater responsibility As the fourth pillar of democracy along with judiciary, executive and legislature, media of today has an all embracing role to act against the injustice, oppression, misdeeds and partiality of our society.
From the days abode, media has remained an integral part of human civilization. From the days of Vedas and Upanishads to edicts of kings and emperors like Chandragupta, Asoka to the medieval Indian mass gatherings to the modern day’s audio video and print media, media has always taken a pivotal role in shaping our society. During the days of freedom struggle newspapers like Tilak’s Maratha, Mahatmaji’s young India acted as a platform to place the demands of common Indian and to express solitude with freedom fighters. Indian media in post independence era has grown up phenomenally and today comprises of more than 50,000 newspapers, hundreds of television and radio channels.
In this era of liberalistion, privatisation and globalisation(LPG) the world has reached our drawing room thanks to media. Since the introduction of television in our country in late 70’s visual media becomes a very potential tool in informing the current news to the society, entertaining the people and shaping up of public opinion. The World Wide Web and web 2.0 technologies have given rise to electronic media where even a common man can express views through blogs, website posts, facebook and twitter like social media. Coupled with traditional print media all these audio video and social media caters to a richly diversified media industry in India.
Media helps in fighting against corruption, nepotism, cronyism of institutional machinery and carrying out relentless campaign against them. Way back in independent India from the Mundra case to the jeep scandal to the hawala case to the kickbacks received in different defense deals- Indian media performs commendably in exposing the corrupted highly placed statesman. In recent scams from commonwealth to 2G, exposed thanks to television and print media, media acted as a catalyst to government action compelling government to swing into action including suspending ministers and putting ministers into jail. Who can forget the crusade taken by Indian media in the Nirbhaya rape case and shaping the public opinion in one of the most heinous crimes the world has ever witnessed. Without media, the news of government schemes and benefits would have never reached the target audience.
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Social media has been influencing our lives for quite some time now and the trend of using it is ever increasing day by day. It is used by people as a platform to interact among each other, share personal photos, videos, views and reviews on different topics of daily life, politics, sports, markets and much more through the internet with the use of devices like computers, tablets, and cell phones etc.
The use of social media is on boom nowadays. Whether it is socializing and networking websites such as Facebook, blogs and informative websites such as Twitter, Tumblr, video sharing websites, e.g. YouTube and Daily-motion and other kind of platforms, they have made life easier by quick sharing of almost everything that a person wants to know about. There is no doubt about the dependability of humans on these sources of socializing that is why every business is using them to maximize their productivity and profits.
Education is no exception in using social media. We know that education has been dependant largely on the print and electronic media for quite some time, but those media are expensive due to lesser availability, on the other hand, social media is inexpensive and easily available. Now most of the instructors and professors use YouTube to show students different kinds of videos related to their subjects and hence their productivity has gone miles ahead of what it used to be before. As students use Facebook nowadays, so teachers have come up with this idea of making a common page for all the students to share the updates regarding any changes in class schedule, dates due for assignment submission and quizzes, etc. It helps students to keep in touch with their teachers and ask about the difficulties in the courses while sitting at home. This does not stop there, it also promotes team work: when students are due to submit any kind of group project, they can communicate with each other better and share their files and comments on the same page.
Now students don’t need to carry heavy books: they can browse collaborative media sources like Wikipedia anytime, and get to know about it. It serves as a dictionary not only for students, but also for the instructors. The most important aspect of these social media is that they promote open discussion about things. When students and teachers communicate on these channels, they come in a dialogue which gives rise to purposeful conclusion, e.g. when a teacher from Asia comes into contact with another teacher from Europe, both can exchange their views about the education system, and they can know about helpful teaching methods they never practiced before. Students can give online presentations; submit assignments to a common page, receive feedback from teachers while being sick at home etc.
There are countless benefits of social media that can be applied to education. You don`t need to search hiring professional essay writers online, just remember the basic format of essay writing and start writing about how social media has helped you as a student.